National Leadership Plenary – Keynote Speaker
Tuesday, February 5
Time: 9 am - 10:30 am
The official kick-off to CADCA’s National Leadership Forum, CADCA brings together top experts and policy makers the field of alcohol, tobacco and other drug prevention to inspire coalitions with their addresses and answer your questions during the National Leadership Plenary.
The speakers are:
Marketing Strategist, Forbes and Harvard Business Review Author
Podcast Interview with Keynote Speaker Dorie Clark
"Marketing, Branding and Making a Difference"
Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, she is the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, April 2013).
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education, and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.
At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
For more information, visit www.dorieclark.com. Follow her on Twitter @dorieclark
General Arthur T. Dean
Chairman and CEO, Community Anti-Drug Coalitions of America
Director, Office of National Drug Control Policy